Diana Altobelli Diana Altobelli
February 22nd, 2012

Gen X/Baby Boomer Classmate Network on the Rise?

Come to think of it, Generation X and the Baby Boomers have lived before and through the first developments of the Internet. So, how do those people stay in contact with old classmates?  Well, SchoolFeed offers just that—a network that was built for people who graduated high school before the breakthrough of the Internet.

The social network site has caused quite a stir growing at a rate of 100,000 new users per day and more than 7 million to date. The site is extremely user friendly; all you have to do is enter the name of your school and the graduating year. Then you can sign in via Facebook. When that is all finished SchoolFeed automatically loads your fellow classmates who are already members. No name searching and struggling to find those classmates from years back, they are already generated for you. If they’re not a member already you can simply invite them to join (the ones you know, obviously.)

From there on it’s a trip down memory lane for those who didn’t have social networks growing up. Instead, they were playing the video game system Atari and listening to 8 tracks. As a result of the lack of technology back then it made it harder to find their fellow classmates they grew up with. You may think, why not just use Facebook? Good question, Facebook has now moved way beyond its original intention of helping classmates get together. Now it has spread to a vast demographic group, starting with schools to connecting the whole world. In fact, only about 8% of Facebook users have more than half of their high school classmates as friends.

SchoolFeed is based on the same revenue plan as Facebook, through ads and virtual currency. Another feature they offer is to gain currency by contributing things like photos or scanning in a yearbook. This allows for you to unlock rewards for instance to view pages from a yearbook someone else has scanned. So, it is almost motivation to become highly active in SchoolFeed, making it a win. With your contribution, the site is able to grow. One neat feature that even attracted me was the ability to handle class reunion services. This can allow for more than simply connecting through the Internet.

Whether you may fall into this category (or your parents do) you think you would consider SchoolFeed to get back in touch with anyone? Since Facebook has been highly embraced by society already, it is no surprise that SchoolFeed has gained popularity. The typical user of SchoolFeed may be “old school” but the 7-million+ members seem to be doing just fine connecting via web.

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