It is no longer a question whether a business is on social media or not, but whether they are utilizing it correctly. Companies that are small or big are realizing the importance of having a social media strategy and marketing plan. Some may not even know that they are doing social media optimization. For example, things such as RSS feeds from blogs, a Facebook “like” button, etc. are methods of using SMO. Also, don’t forget to use blog tags and meta descriptions to make your content more visible.
Put yourself in the readers shoes, most would not be willing to go out of their way to share content. So, in having said that, make sure you have sharing buttons for every social media vehicle that are easily accessible. Simplicity is important, make it intuitive for people to share and spread your content socially, and on every platform.
Never underestimate the power of the Internet. We have been given the opportunity to share our content on social sites and you never know when sharing sites could pick up regionally or go global. You may be struggling to get recognition but over night become an Internet sensation, overwhelmed with responses! So, don’t forget the power of social sharing sites!
Before you get envious of popular brands and their ability to share content across multiple media vehicles, take a moment to look at how they became successful. Take a dip in the unknown waters and learn the new rules of online marketing and public relations. This will allow you to get involved with the client and engage in conversation thus enabling you to measure the success of social media activities.
Social media optimization is not just some buzz in the news; it is an opportunity to create new referral traffic, sales, and partnerships. So what are you waiting for, do your research and utilize these social platforms to the fullest extent!